Is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Paid search advertising or PPC (Pay Per Click) has the potential to attract highly relevant visitors to your website, helping you to increase sales and generate more leads.
Key Connect are a Google Certified Partner for AdWords and certified at Microsoft Ad Center. Our team ensures quality pay-per-click campaigns targeted around conversions and constant examination ensuring maximum ROI.
Expand your reach through the Display Network
With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Networkcan reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.
Target the right user in the right context
Using your keywords, Google’s contextual targeting technology can automatically match your ads to webpages in our Display Network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
Measure and optimize your results
With the Placement Performance Report, you have visibility into where all your ads appear. Review your ad’s performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion.