كيف يمكنك انشاء منشورات ناجحة وتزيد شعبية صفحتك في الفيس بوك

قبل عدة أشهر من الآن كان هناك الكثير من الأخبار عن الخوارزمية الجديدة المطبّقة في صفحة آخر الأخبار (News Feed) لموقع الفيس بوك، تُرى لماذا؟ Continue reading

29 Free Marketing Tools To Improve Your Work Today

While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. Continue reading

كيف تضع استراتيجية ناجحة للتسويق الاجتماعي؟

image

خلال القرن العشرين، كان لكل مشكلة تسويقية حل واحد تقريباً: عرض إعلان مصور لمدة 30 ثانية. غير أن كل شيء بات مختلفاً في هذا العصر الرقمي؛ فبناء الوعي وحده لم يعد كافياً، بل ربما يفيد منافسيك أكثر مما يفيد علامتك التجارية، لأنهم سرعان ما سيحولون تفاعل المستهلكين مع رسالتك الإعلانية لصالحهم بفعل الوسائل الرقمية. Continue reading

Tips And Tricks To Manage Your Social Media Campaigns Like A Pro

While designated positions such as “Community Manager” or “Social Media Coordinator” do exist and have become important roles in many companies, it can sometimes seem like all of today’s professionals are expected to be social media experts, able to take over management of a company’s social media profile at any time if needed. Continue reading

20 Social Media Tips To Rule In 2014

image

If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy in 2014 and beyond. Continue reading

Hotels increases revenue 52% with value proposition-centered email and social campaign

SUMMARY: After the 2008 recession caused occupancy and revenue to take a hit, hotel Jamaica Inn decided to completely revamp its marketing strategy. Using email and integrating social media and a new website allowed the hotel to infuse a cohesive value proposition throughout its marketing messaging.

With the new effort, Jamaica Inn was able to achieve a 52% increase in its revenue index since starting this campaign.

Continue reading

Effective Online PR in 2014

image

If you thought writing and submitting a press release was simply about gaining links for your SEO campaigns then this might be a good time to reflect. 2014 brings with it a large number of new SEO challenges and simply sending out monthly boilerplate PR to gain links will do you more harm than good. Continue reading