كيف تضع استراتيجية ناجحة للتسويق الاجتماعي؟

image

خلال القرن العشرين، كان لكل مشكلة تسويقية حل واحد تقريباً: عرض إعلان مصور لمدة 30 ثانية. غير أن كل شيء بات مختلفاً في هذا العصر الرقمي؛ فبناء الوعي وحده لم يعد كافياً، بل ربما يفيد منافسيك أكثر مما يفيد علامتك التجارية، لأنهم سرعان ما سيحولون تفاعل المستهلكين مع رسالتك الإعلانية لصالحهم بفعل الوسائل الرقمية. Continue reading

20 Social Media Tips To Rule In 2014

image

If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy in 2014 and beyond. Continue reading

Hotels increases revenue 52% with value proposition-centered email and social campaign

SUMMARY: After the 2008 recession caused occupancy and revenue to take a hit, hotel Jamaica Inn decided to completely revamp its marketing strategy. Using email and integrating social media and a new website allowed the hotel to infuse a cohesive value proposition throughout its marketing messaging.

With the new effort, Jamaica Inn was able to achieve a 52% increase in its revenue index since starting this campaign.

Continue reading

Effective Online PR in 2014

image

If you thought writing and submitting a press release was simply about gaining links for your SEO campaigns then this might be a good time to reflect. 2014 brings with it a large number of new SEO challenges and simply sending out monthly boilerplate PR to gain links will do you more harm than good. Continue reading